SOFT SAVING IS HOW GEN Z NAVIGATES ADULTHOOD

Soft Saving Is How Gen Z Navigates Adulthood

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success followed a familiar pattern: gain gradually, save strongly, acquire a home, and plan for retired life. But Gen Z is coming close to money with a fresh viewpoint. As opposed to concentrating only on long-lasting buildup, this generation is prioritizing equilibrium, w

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